NOVASMCEcosystem Architects
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DIRECT PLAY · GAME KNOWLEDGE · CUSTOM EXECUTION

We play the games ourselves.Built-up knowledge shapes the next choice.

Since 2012, we have built game knowledge through direct play and analysis, then used it to shape options and execution plans around each client's question. Financial engineering and color design reviews examine economic and perceived value together.

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  • DIRECT PLAY → GAME KNOWLEDGE → DUAL VALUE REVIEW → CUSTOM EXECUTION

THREE REASONS TO CHOOSE NOVASMC

01 → 03
  1. 01We start with play, not assumptionsWe experience how the game changes over time before turning it into a recommendation.DIRECT PLAY
  2. 02Find the game knowledge you needConnected game records make it easier to compare what matters and frame the next question.GAME KNOWLEDGE
  3. 03We stay through executionWe turn the chosen direction into materials the team can review, apply, and verify.CUSTOM EXECUTION

CORE PHILOSOPHY · FOUR METHODOLOGIES

A game is not a collection of features. It is a system through which value is delivered.

Data shows what happened. Direct play and four methodology questions connect why it happened and what should change next.

  1. 01STRUCTURAL DIAGNOSIS
    SFA

    What is missing or structurally misaligned?

  2. 02VALUE-GAP ANALYSIS
    MDML

    Is the value built the same as the value players feel?

  3. 03CAUSAL BUSINESS LINK
    M-ABC

    How does structure shape behavior and business value?

  4. 04CONTRADICTION RESOLUTION
    NTRIZ

    Can the conflict be solved without continually adding cost and content?

EXECUTION EVIDENCEE² → KFT → MPMDirect-play evidence · structured game knowledge · design–perception alignment

Explore the Methodology

WHY NOVASMC · DUAL VALUE REVIEW

We review the economy and perception of a game together.

Fun becomes durable performance when an economy can withstand success and color choices make the same production assets more clearly and attractively perceived.

ECONOMIC VALUE · FINANCIAL ENGINEERINGPH.D. REVIEW · FINANCIAL ENGINEERING

Design a game economy that can withstand success.

Before launch, we review how currency creation, spending, accumulation, prices, rewards, and player segments behave across scenarios.

  • Currency sources, sinks, and circulation speed
  • Price, reward, and progression sensitivity
  • Inflation and gaps between player cohorts
  • Risk scenarios and adjustable control levers
DECISION OUTPUTEconomy risks and controllable levers
PERCEIVED VALUE · COLOR DESIGNPH.D. REVIEW · COLOR DESIGN

Find greater perceived value in the same production assets.

We review how hue, value, saturation, and palette choices shape attention, readability, emotion, brand perception, and preference.

  • Visual hierarchy, attention, and readability
  • Palettes for the target, genre, and context
  • Emotional and brand consistency
  • Comparative options and application priority
DECISION OUTPUTHigh-impact color choices for the required investment
01 · EVIDENCEDIRECT PLAY + GAME KNOWLEDGE
02 · DUAL REVIEWECONOMIC VALUE + PERCEIVED VALUE
03 · DELIVERYCUSTOM EXECUTION

Ph.D.-level review is combined at the scope required by the project's question and available evidence.

See the Two Review Lenses
01DIRECT PLAY

FIVE TIME WINDOWS

See what changes as play time accumulates.

From the first impression at 0–1 hours to long-term goals at 60–100 hours, we record what players understand, repeat, leave, and return for across five time windows.

See How We Play
02NOVA DATA CENTER

CURRENT SERVICE KNOWLEDGE

Track current-service games and keep the analysis up to date.

Built through direct play and analysis since 2012, our knowledge base continuously tracks 105 games currently in service.

Find a Game in the Data CenterAbout Reports
03CUSTOM EXECUTION

QUESTION TO ACTION

Move from question to action through four clear steps.

We begin with the current situation and goal, compare viable options, choose a direction together, and prepare the plan, numbers, data, required code, and checks.

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