010–1H
First impressionFirst impression
What does the player understand, and where do they hesitate first?
01 · DIRECT PLAY
Track how the experience changes across five play-time windows.
Five play-time windows reveal what players understand, repeat, struggle with, and return for as a live game unfolds.
The windows provide a consistent comparison frame together with each game's direct-play evidence.
FIVE PLAY-TIME WINDOWS
The question changes as play time accumulates.
The five windows create one consistent frame for comparing experience changes across games, with direct-play evidence recorded for each title.
021–6H
Core playCore play
Which actions become the main reason to continue?
036–20H
Repeat and returnRepeat and return
Which loops feel rewarding, tiring, or worth returning to?
0420–60H
Growth and economyGrowth and economy
How do growth, resources, difficulty, and goals change over time?
0560–100H
Long-term trustLong-term trust
What sustains long-term goals, competition, belonging, and trust?
WHAT WE RECORD
We record moments that can be checked again.
Scenes, actions, friction, responses, and system conditions preserve the evidence needed to explain why the experience changed.
What happened
We retain the scene and time window so it can be checked again during analysis.
What the player did
We retain the scene and time window so it can be checked again during analysis.
How the experience changed
We retain the scene and time window so it can be checked again during analysis.
Which system condition shaped it
We retain the scene and time window so it can be checked again during analysis.
ANALYSIS METHOD · FOR EXPERT REVIEW
After play, five analytical questions turn observations into a decision.
This expert layer is available when a client needs to inspect how evidence becomes an option and an actionable recommendation.
Evidence capture
Direct play fixes the scenes, actions, friction, and response coordinates that can be reviewed again.
Perception evaluate
Evaluate where player investment and perceived value reinforce or diverge.
Structure localize
Locate the system position and propagation path behind the observed signal.
Bottleneck qualify
Compress many symptoms into the first structural decision that matters.
Optimization design
Design alternatives, protection conditions, validation measures, and rollback boundaries.
NEXT · CUSTOM EXECUTION
Turn what we learned from play into options and an actionable plan.
See how a client question becomes a chosen direction and materials the team can actually use.